Introduction: Terry Starbucker

Ramblings from a glass half full – dealing with the literal world in a favorable way.

what is a great blog?

what is a not good blog?  bumpy, boring, like a straight road for 50 miles with nothing to watch.  And “god forbid you get behind a tractor”

he said after he became an SOB Liz and some others were talking about “what’s next”… and it became this SOB-CON

Logistical: thanks to the sponsors:

Blog Herald

Blog Talk Radio

Avoka

VideoSticky

MyBlogLog

TheGoodBlogs

??

Hamburg Management

Cogniview

Chitika

Lunch is fabulous today (11:45), Drawing for cool prizes, and then pick up someone else’s card and let’s keep one-on-one relationships going.

Non-virtual open mike (mic) night

Everyone is well-fed (I only had 2 or 3 plates, makes up for not eating)… there are 4 people in the room walking around with wireless mikes – the theme is “questions and conversations” and it’s kind of fun – wants to be awkward but it isn’t too much because we all know what this is and have participated in it already.

The music was awesome, our table chatted about Twitter, teaching companies to blog, talking about the difference between PR and Marketing and blogging, and how they intersect right now and how that will (and needs to) change.

I’m sitting at a table with a bunch of business bloggers (I’m surprised, I didn’t expect that, and even moreso (yes, bad stereotype) three of them are women (and seem to be quite successful and thought-leaders in this space). It’s cool, encouraging and I wonder if this is going to be an indication of the blogging demographics.

Speaking of demographics, it’s cool to be in this room with a ton of peeps with different background and demo’s – ages are all across the board (although I don’t see anyone that I’d call “old” here) – there are a number of young folks, I’d guess maybe half or more are women. The common thread is pretty strong her though.

So the question to everyone is “when you aren’t here, what do you do” or “what do you do when you are not blogging” – it’s actually a cool way to way to do the”me in 3 seconds” or “elevator pitches” or something like that. There is a lot of laughing/humor here and I wonder how different a chamber of commerce dinner would be if they did this kind of open mike thing there.

And, one last thing, just because they ask you once doesn’t mean they won’t ask you again, Ann Michael was asked twice the same question, even though she said it wasn’t fair, they still made her answer again.

Wendy Piersall (emom) just came in and was handed the mike, didn’t know what we’re talking about. Very cool first impression imho :p

People walking the mikes around are Liz Strauss, Phil Gerbyshak, Chris Cree, and Terry Starbucker.

Now talking about Basil the Codewriting Donkey (a fictitious character) that got the audience to boo in a big way (we all thought he was real). Ben Yoskovitz (the Instigator blog) – he sent Basil around the world and had a bunch of cool expierences, but it will likely retire.

Now blogging tips:

  • enjoy the word play
  • wendy eMom – how to title a post on getting laid off… and then come out ahead, or come out on top, or stuff like that. It was excellent for her SEO (dirty stuff, cha).
  • Dave Dalka – been at internet conferences all over the world, speaker with 7k people, says this is the first time he’s been with JUST bloggers (seems strange to me). Best blogging tip is the askismet comment issues, he has a post to solve the problem (I have no idea what the problem is).
  • Troy – says he’s the anti-blogger. Tips: (1) connect the unconnected and (2) don’t wait for permission to succeed (screw everyone else)
  • Steve (?) – tip for new bloggers – pace yourself. It’s a long race (it’s not a drag race).
  • Connnie Reece – from texas, every dot connects, likes to Twitter.
  • Liz Strauss says to say hi to the twitter friends
  • Clare says to go out and live life
  • LiveYourBestLife‘s tip is to write from and follow your heart, be yourself and just write.
  • Activists tip: time management (she starts working at 7:30 and goes until bedtime)… it’s hard to stop so figure out the balance.
  • Don’t write for/to other blogs. Write for/to PEOPLE.
  • someone else: consistency (I’m really nervous talkng with a mike here, but give me a guitar and I can sing it)
  • TheGoodBlogs – when you right a blog entry, think “there are actually 50million other bloggers that really don’t know what they are talking about <laughing>” – the ones that are most powerful and compelling are the ones where they are passionate and feel very strongly about what they write about. If you think “am I good enough” then go ahead and blog.
  • Doug Bulleit: Social networking now is where seach was 10 yrs ago – believes the more serious social networking will comefrom the things that we all blog
  • StickyVideos guy – been consulting with corps, says the bigger the company, the more petrified they are with blogging. They are all about control – and afraid to use control. The tip is wirte the best content you can right and share as much insight and knowledge as humanly possible. This shows you as “brand you,” passionate, etc. Be aware of your brand. VideoSticky is the new deal (he is a sponsor of SOBevent.com) – it is the evolution of videos, blogs, community and connections. Will be in public beta in about 30 days.
  • OfficePolitics.com and FrankieJames.com (I don’t know the spelling) – by joining together and spreading the message around the web, we can actually help change the world <applause>
  • tip from the fashion-concerned guy: SPELL CHECK FOR PETE’S SAKE
  • Derrick Sorles – writes for BusinessBloggingTips – loves working for his own business, not having commute and all that jazz that goes along with working out of the home. He wants to give back and so what he’s doing is helping non-profits blog, that’s his charitable efforts. Started helping a guy May 1 of this year. Consider helping others as a way to give back (with free blog consulting).
  • Mark Goodyear – a non-profit blogger – (1) don’t play the technorati rank game (2) blogs need to be well-written – if you want to be a good writer, you need to read a lot of good books (unplug and read books)
  • Drew Mclelland – Don’t drink unless you are in draft mode, (2) if Liz calls you and says “I have a crazy idea,” beware
  • Blogging tip, it’s all about your reader. He learned the hard way.
  • in blogging, “they” are the authority, and “they” are all of the bloggers!

Ok, something fun to throw out there – everyone name a song with Love in it, but no one can name the same one… we’ve gone through about 20 right now and no one is skipping a beat.

I’m signing off, darn laptop battery. Now I got meet people face-to-face and stop hiding behind this laptop. Buenas noches :p

Who is at SOBevent.com?

David Dalka put this together so you can post it to your blog if you want:

(btw, I’m ticked because it’s not in alpha order :p)

http://www.daviddalka.com/sobconchicago2007attendeelinks-wordpressformat.txt

SOBcon2007 Chicago Attendees:
Sandra Renshaw
Brad Shorr
Timothy Johnson
Tammy Lenski
Muhammad Saleem
Lorelle VanFossen
David Dalka – Mobile Search Marketing
Todd And
John Yedinak
Joe Hauckes
Tim Draayer
Jeremy Geelan
Carolyn Manning
Sheila Scarborough
Steve Farber
Dawud Miracle
Doug Mitchell
Jeff O’Hara
Dave Schoof
Jamy Shiels
Adam Steen
Hannah Steen
Chris Thilk
Barry Zweibel
Eric Bingen
Ellen Moore
Cord Silverstein
Jean-Patrick Smith
James Walton
Sharan Tash
Vernon Lun
Tony Lee
Scott Desgrosseilliers
Mark Murrell
Kammie Kobyleski
Easton Ellsworth
Mark Goodyear
Ann Michael
Kent Blumberg
Ashley Cecil
Robert Hruzek
Sabu N G
Mazur Krystyna
Lisa Gates
Franke James
Chris Brown
Troy Worman
Karen Putz
Jesse Petersen
Terry Mapes
Andy Brudtkuhl
Lucia Mancuso
Peter Flaschner
Derrick Sorles
Mike Rohde
Thomas Clifford
Rajesh Srivastava
Claire Celsi
Jason Alba
Cristiana Passinato
Sean R.
Alex Shalman
Cristiana Passinato
Brad Spirrison
Ari Garber
Dr. Rob Wolcott
Cheryll Cruz
Sharon Scherer
Jonathan Phillips
Jason Wade
Jill Pullen
Doug Bulleit
Wendy Kinney
Chelsea Vincent
Ayush Agarwal
Paul Mangalik
Premchand Kallan
Xochi Kaplan
Michael Snell
Ella Wilson
James Bergstrom
Raj Majumder
Keith Levenson

SOBcon2007 Chicago Speakers:
Andy Sernovitz
Phil Gerbyshak
Liz Strauss
David Armano
Mike Sansone
Drew McLellan
Mike Wagner
Terry Starbucker
Rodney Rumford
Ben Yoskovitz
Chris Cree
Robyn Tippins
Diego Orjuela
Vernon Lun
Wendy Piersall

From vegas to chicago

I’m in Chicago, I got to my french hotel just a couple of hours ago. I feel horrible (physically) – I had about 3 hours of sleep and not much to eat today (two granola bar things). My body has felt wierd, muscles, headache everything. Someone said that sleep deprivation is a sign of a true entrepreneur and my thought this morning at 3:55 am, right before a shower was “I don’t want to be an entrepreneur if I have to live on three hours of sleep!” Alas, that is what my choice is though, I’m running hard and going strong and I’m going to keep doing it. And I can’t wait to get some sleep tonight.

Christine Kane - kicking off the SOB eventSo this conference is the SOBevent.com conference and it’s very very cool. Kent Blumberg, Phil G, Tom Clifford and many others that I’ve read before but to be all in the same room is just incredible. I hope to blog on various thing during the event … we’ll see how diligent I am on it (and how well rested I am tomorrow).

BTW, the conference in Vegas was INCREDIBLE. I wrote a post on the plane today, I’m not sure when I’ll post it or where (here or on JibberJobber).

Ok, so to kick of tonight’s thing we are listening to about 45 minutes of an awesome musician (Christine Kane), and then we’ll have a social. There has already been men hugging one another, and the weird look of “you’re taller (or shorter, or uglier, or whatever) than I expected.” Of course you don’t say this, but you think it :p

PayPal’s branding problem

I’m at the Hilton in Vegas for a 2-day conference.  I get on the elevator and there’s a lady with her laptop open, she’s looking at the wireless internet strength.  I ask her about it and she says it’s free.

Yeah, just pay 9.95 and you get PayPal wireless internet.

I have done that before, about 3 or 4 years ago, I was at a rat-hole hotel and I paid for 1 day of internet, 9.95.  But I never called it PayPal wireless internet.

Is this a branding problem (people thinking PayPal is an ISP), or is it good (market penetration, familiarity, and they get a tran$action)?   I don’t know, I’m not sure they really care (well, their marketing/branding team might care).

But it was good for a chuckle this morning.  And this didn’t stay in Vegas!

Opportunities

I was in a hotel a couple of weeks ago and I blogged on staying focused (on the JibberJobber blog).  Naturally, this statement from a commercial grabbed my attention:

Opportunities are seldom perfect, but if you aren’t ready for them they may never come again.

Be ready Alba, be ready.

LinkedIn and career management

This is in response to Scott Allen’s Smart Ways to Use LinkedIn – A Group Blogging Project project. I think my thoughts fall somewhere between his “it should contain” instructions and “it should not be” instructions – nonetheless, it’s valuable, and it’s been on my mind – so here you go.

LinkedIn is a tool that I recommend to those that are interested in personal career management. It is, or can be, useful in a job search. it should be a tool oft used to find, develop or nurture network relationships. It has a lot of periphery features (outside of just networking) such as a job posting area, a question and answer area, a company research area, etc.

And it’s as powerful as a chainsaw. Or tablesaw. Or cordless drill. Or powertool of your choice. If you don’t know how to use the tool, or you don’t use the tool – there is no value. If you do know how to use the tool and you use it, there can be a lot of value. Remember though, that no tool is the silver bullet. A hammer needs a screwdriver needs a saw to get the job done. Don’t look at just LinkedIn for your networking and career management needs.

Here’s what I really mean when I tell people to get a LinkedIn account:

  1. Set up a real, meaty profile. This is something that recruiters and hiring managers will find when looking for candidates (which means have the right keywords in there).
  2. Make your profile public, or at least a lot of it, so non-LinkedIn folks can still get value out of it without logging in or creating a new account.
  3. Make connections. If you have 1 or 2 connections I’m not sure what to think. You don’t like technology? You are a late-adopter (I am). You don’t have friends, or you hang with the technically adverse? Get at least 30 – 60 connections so my initial impression will be different than “you are a loser.”
  4. Answer questions. It’s free to click on the answers tab and find some question that you can contribute to. I know of at least one person that made money (found new business) because of her involvement in Answers. The key? Contribute intelligently. We want to know you are smart and relevent, not a smart-a.
  5. Ask questions. When you do this, there is a part of the process that allows you ask your network via e-mail. DO THAT – otherwise they likely won’t know that you asked a question. Be involved, you can even look smart based on how you structure your question – don’t make it spammy, whiny, too philosophical or weird, and thank those that participate.
  6. Use your LinkedIn public profile in your e-mail signature and as you comment on blogs. I recommend using your blog address for this but if you don’t have that, your LinkedIn URL is the next best thing.

So there you go. When I say “get a LinkedIn profile” that’s pretty much what I mean to say. It’s not the silver bullet but it is a nice complement to the other things you are doing, and it can be effective.

[while you are at it, sign up for a free JibberJobber account so you can have a real contact management system to complement your LinkedIn experience.]

Cool sales resource

I just came across this site today from a newsletter I’m on:

http://www.salesconversations.com/

I signed up for the monthly newsletter (monthly?? Monthly? Geesh, in today’s world I want things either daily or weekly :p) and am sure I’ll get value out of it. From their website:

Who Is It For?

The Sales Conversation Newsletter is for coaches, consultants and service professionals with no sales experience, some sales experience or lots of sales experience. You have experience in your respective field but the experience you do not have is in selling your services.

Tom Peter’s says everyone is You, Inc, and I believe that everyone is a salesperson.

And the price is right: free 99.