are you a commodity or brand?

Remember, no matter what your job title is – if you are relying on that you
are merely a commodity. For example, coffee is a commodity, Starbucks is a
brand. Market your brand and win market distinction. Create a visible,
branded online identity and attract the people who need to know about you.

Awesome, I love it.

From Cindy Kraft, The CFO Coach, on an e-mail list.

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