I’m at the Hilton in Vegas for a 2-day conference.Â I get on the elevator and there’s a lady with her laptop open, she’s looking at the wireless internet strength.Â I ask her about it and she says it’s free.
Yeah, just pay 9.95 and you get PayPal wireless internet.
I have done that before, about 3 or 4 years ago, I was at a rat-hole hotel and I paid for 1 day of internet, 9.95.Â But I never called it PayPal wireless internet.
Is this a branding problem (people thinking PayPal is an ISP), or is it good (market penetration, familiarity, and they get a tran$action)? Â I don’t know, I’m not sure they really care (well, their marketing/branding team might care).
But it was good for a chuckle this morning.Â And this didn’t stay in Vegas!