PayPal’s branding problem

I’m at the Hilton in Vegas for a 2-day conference.  I get on the elevator and there’s a lady with her laptop open, she’s looking at the wireless internet strength.  I ask her about it and she says it’s free.

Yeah, just pay 9.95 and you get PayPal wireless internet.

I have done that before, about 3 or 4 years ago, I was at a rat-hole hotel and I paid for 1 day of internet, 9.95.  But I never called it PayPal wireless internet.

Is this a branding problem (people thinking PayPal is an ISP), or is it good (market penetration, familiarity, and they get a tran$action)?   I don’t know, I’m not sure they really care (well, their marketing/branding team might care).

But it was good for a chuckle this morning.  And this didn’t stay in Vegas!

2 thoughts on “PayPal’s branding problem

  1. Pingback: JibberJobber Blog » Blog Archive » Dan Schawbel on Personal Branding

  2. Recruiter & Small Business SEO

    Jason, can’t wait to hear about the conference.

    BTW, you can’t imagine the number of people I’ve talked to in my life that thought they had a “NEC” computer becuase that is the name on the monitor connected to the CPU (also a misnomer, but you know what I mean.)

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