Author Archives: Jason

Stand Strong the Movie

I’ve heard my wife talking about this movie for a while since she knows the people behind it.  It was really cool to see that some of it was filmed at another friends house (not the rich house, the … er, more modest house).

Okay, a note about this more modest house – we covet it.  The yard is phenominal – not sure how much they show but we went there three or four times last summer and we dream about a yard like theirs.

Here’s the trailer:

The link to the movie is Stand Strong Movie . com.  Apparently it will be “screened at film festivals nationwide beginning in December.”

2 Common Picture (Avatar) Problems

There are two picture (avatar or image) problems that I constantly see online:

1. Picture is too dark.

This is usually an avatar on a social networking profile like LinkedIn or Twitter.  Mine was too dark, to the point of being accused of being GOTH (lol).  I loved my picture, actually, but I got too many complaints about it and finally changed it to something lighter.

I didn’t think too much about it but lately I have seen a number of pictures on LinkedIn or Twitter – these are SMALL pictures – they are so small that if you have a lot of dark shadows and background it won’t look good.

One reason I see too much shadow is because the image is cropped from a networking event – not an on-purpose picture.

2. Picture is too BIG.

This is a problem I see on many small business owners websites – it is either their professional picture they had taken, or a corporate picture, or something like that.

It’s easy to figure out if it is too big – the way I find out is when I go to an About Us page and the page takes forever to load.  Actually, the page loads while the picture slooooowly creeps up.  Any slowly creeping photo is TOO big.

If you right click the image you can see the properties, which will tell you the size.  Anything under 100K is good.  Anything over that can be optimized (in just a few seconds).  Anything over 500k or 1MB is HORRIFIC.

Change your picture size to something small (this is the file size, not the dimension of the image) and you’ll have that About Us page loading lickity-split!

(I know, kind of a weird post but it’s been on my mind :p)

Blog Etiquette – How To Write About Someone Else

My mind is in online etiquette (netiquette) as I’m finishing up my netiquette book.

This morning in my Google Alerts I found out about a post someone wrote that referenced my book.  I have had the post up in a tab for a few hours trying to figure out how to handle it.  I was going to put a link to the post and a screenshot but I really don’t care to “out” this person… since it might be embarrasing to him.

I do, however, want to voice the issue, and share some blog etiquette 101, as I know a few people follow my blogging stuff.

There are specifically two things that this person did wrong.  In fact, as I think about what he did, the words “gross negligence” comes to mind.

Why?  Because he might have tried to write the post to get on my radar (not to be presumptious, but some people do that kind of thing (including ME))… but the reality is once he got there I was, as an ego-driven blogger, OFFENDED.

Okay, maybe all caps is too big.  But still, fixing these two things could have left him with a strong post and had me think highly of him.  Here are the two things:

  1. Link back to my *stuff* I say stuff loosely because he could have linked to my professional speakers site, or my LinkedIn book site, or my LinkedIn DVD site, or JibberJobber, or even the Amazon page for my LinkedIn book.  I have plenty of stuff for him to link to but not once did he link out.  He appears to be a new blogger (although a seasoned business person), so I’ll take this as a common mistake.
  2. Not include so much of the content from my book. His post takes the main points of an entry in my LinkedIn book’s appendix and lays it all out there.  This can be good (all publicity is good, right?) or bad (he didn’t ask permission to put all of that stuff there… I wonder if Seth Godin would like me to include one full page of his book text without permission?).  If nothing else, asking for permission would be all I needed… or linking to my book site would be good, but all I see here is my ideas on his blog with little attribution (he attributes me and the book, but no links).  It seems like that is just too much info to put in the blog post.

For point #2 I would suggest (if he were a blogging client) that he puts 2 or 3 or 4 points, and then says “to read the rest of Jason’s ideas, check out his book on Amazon or on his book blog.”

I try and do that all the time – quote a little bit of stuff from someone but point the readers to the original post (or source) for more.

Lesson to anyone using blogs as a business or marketing tool: respect others.  Stroke egos of bloggers.  Do that and you can create an army of evangelists for your stuff.

Health Insurance Tracks Cost Of Medical Care. BS.

Check out this quote I saw on CNN this morning (story: Crush of cancer, medical bills snares family):

“Health insurance premiums track directly with the underlying cost of medical care,” said Robert Zirkelbach, a spokesman for America’s Health Insurance Plans, which represents 1,300 health insurance carriers in the United States. “As the cost of providing care increases, premiums increase accordingly.”

My first thought was THIS IS AN ABSOLUTE LIE.  Okay, now that I”ve settled down, it is not a lie.  It is the truth.  A warped truth.  Let me share my thoughts.

Everyone knows that the spokesman for America’s Health Insurance Plans is going to, indeed HAS TO, talk about things in a light that is positive for America’s Health Insurance Plans.

Understand that that is some kind of organization (association?)  that represents insurance carriers.  Lots of them.

Don’t read it wrong – this is not an organization for for AMERCIANS, it is an organization for the insurance carriers.  These are the same carriers who are essentially screwing hundreds of thousands of Americans, like the family in the CNN article I got it from.

Got that?  Okay, had to get that straightened out, lest we think America’s Health Insurance Plans are the good guys.

Having said that, let’s go back to the quote.  He says “health insurance premiums track directly with the … cost of medical care.”

That was what I thought the lie was.  Based on my summer, with a birth and a surgery, I could not believe the overhead and price inflation caused by insurance companies.   You can read about it on my JibberJobber blog, but understand that the hospital bills for the birth of my kid were about 60% discounted because we were self-pay, and we paid up front.

In other words, because we bypassed the health insurance system we were able to avoid 60% of the cost.  Unbelievable.

This alone helped me understand why medical costs are so high.  Not because of the fancy/expensive GE equipment, not because of the Dr.’s Porsche collection, but because the health insurance system is sooooo screwed up.

Let’s go back to the statement: “health insurance premiums track directly…” Okay, now I realize this is not a lie.  This is 100% accurate.

Why?

Let’s change the sentence and add one concept:

“health insurance premiums track directly, with a factor, …”

In other words, they have to put their profit in there.  Unfortunately, we the people have to pay for the inefficiencies.  Ask anyone who is involved in medical billing, or office admin, in healthcare and you can get an earful of such inefficiencies.

So perhaps the cost of health care is this:

medical costs (Dr, hospital, supplies, etc.) * (Insurance company Profit + percentage of gross inefficiencies introduced by insurance model)

Thanks for the great quote Mr. Spokesperson.  I wish, instead of defending your constituents lame position, you could help work on fixing the inefficiencies before the gov’t does it for you.

I’d really like for insurance companies to clean themselves up.  We’re good with you making a profit… no problem there.  But Oh My Flipping Gosh (OMFG), do you have to add so much cost to my medical procedures?  Seriously – 60% of the cost of my wife’s hospital stay?

That. Seems. Criminal.

I wager that health insurance companies won’t be able to fix it (except the rogue ones, the small, nimble ones, hopefully).

I hope that Obama can move enough things forward so this gets fixed (and not replaced with another nightmare of a problem).

Otherwise, my future major medical expenses will be taken care of outside of the United States.  Not because I want to, but because “the system” prevents me, and millions of others, from getting appropriate health care.

Affordable Outplacement

It’s official – a new branch or division of JibberJobber offering an alternative to “traditional outplacement.”  You can see the Affordable Outplacement website here, and you can see my announcement on JibberJobber here.

What I wanted to share on this blog, since many entrepreneurs read it, is the SEO goodness we just got – I don’t know how long this will stay at the top (competition could easily snatch the #1 spot), but check this out:

affordable_outplacement_google

Entrepreneur Tip: Don’t “Do The Math”

Here’s a funny (and common) scenerio:

Someone wants to promote you (whether you have to pay for it (advertising) or not (publicity, or a goodwill mention).

Perhaps it’s a website that is selling ad space.  Or a Newspaper with tons of readers.  Or a radio station or host with hundreds of thousands of listeners.  Or ______ (you get the point).

Their pitch includes “we have such a big reach that everyone will know about you!”  For me, with an actionable thing (DVD, signup, etc.) I start to DO THE MATH (you can use whatever numbers you want in parenthesis).

Let’s see, you have a reach of 100,000 people.

Let’s assume that only (ten) percent are interested and actually go to your website.  That’s 10,000 new visitors!

Let’s assume that (five) percent of those visitors actually purchase (or signup or whatever).  That’s 500 new customers, purchases, signups, etc.

For me, that means I’ll sell 500 DVDs at $50/each, so this reach of 100,000 turns into $25,000 of sales, right?

WRONG!

WRONG!

WRONG!

I have done radio, TV, newspaper, magazine, newsletter, etc.

I have done advertising and gotten word-of-mouth buzz and PR.

I have done stuff, or had mentions, in places with a reach into the six figures, and other places with a reach into the seven or eight figures.

I have never gotten 500 DVD sales from any of those (I confess, I have gotten over 500 signups on JibberJobber from some of these).

But let me just burst a little bit of your entrepreneurial bubble… just because you find something with a huge reach doesn’t mean you can count on a certain percentage in conversions.

It takes more than a mention (even a full page article).

If you “do the math” I think you are in for a huge disappointment…

Finally – Real Graphics For My Products!

Tonight I breath a big sigh of relief as I finally get some stuff I’ve been wanting for a LONG TIME!

I’ve had a bunch of information products for a while but have not got the pages that describe them well enough… the closest I’ve gotten was the LinkedIn for Job Seekers page, which someone else designed for an outbound email marketing campaign.

Not sure what took me so long, but tonight I got back images from my designer for the webinar/information products… here they are:

Social Marketing for Job Seekers – this one is the glue to many of the others below – how does Twitter, LinkedIn, Facebook, blogging, etc. all fit into the mix?  This is kind of like an overview and an introduction, but packed with meat of its own. (note: I just added this image on 10/5/09)

social_marketing_for_job_seekers

Blog Marketing 201 – 501 – one of my favorites… this is about 2 hours where I share what I did as a blogger to get significant business growth.  No holds barred – there is a LOT of meat in this webinar.

blog_marketing_201_501

Write Your Book: Another favorite – the first group of attendees on this webinar (which is now recorded) have books out.  How cool!  About 45 minutes.

write_your_book

Twitter for Job Seekers: I have wanted to do this for a long time and finally was ready – this is an awesome wrap-your-brain-around-twitter, especially for professionals and executives.

twitter_for_job_seekers

Job Search Tips from a Recruiter: Craig Goldberg, a recruiter with years of experience, shares what all job seekers should know about their job search.  VALUABLE ADVICE!

job_search_tips_from_a_recruiter

Facebook for Job Seekers: haven’t done this one yet but it will be recorded soon.  No crap or hype here, this is all about getting professional value from Facebook.

facebook_for_job_seekers

Blogging for Job Seekers: Job seekers who are professionals MUST blog … or get left behind.  I’ve been critiquing professionals’ blogs for years and am passionate about this strategy – learn my advice and get strategy and tactics here.

blogging_for_job_seekers

Yahoo Groups for Job Seekers – this could be elists or email forums or something like that, for job seekers…

yahoo_groups_for_job_seekers

What about the ones that aren’t linked?  News on that is coming soon – I have a new way to deliver them….

Now What Update

If you followed my Multiple Streams of Income posts on JibberJobber you would know that I am an executive editor for my publisher for the Now What??? series.  I have lofty goals for this series… and today is a special day.  Why?  Check out part of an email I just got:

Hi Janet,

Congrats! Your book is officially at the printer. I’ll keep you
up to speed on how that goes and when we can ship you your
copies…

Your eBook is now live on the Happy About shopping cart. Feel
free to start sending folks there. It’s also attached.

Have a great weekend.

Mitchell

How terrific is that?

The first book was I’m on LinkedIn — Now What??? (currently in it’s second edition), the second was I’m on Facebook — Now What???, and this is officially the third book in my series!

Congratulations to Janet, newest author – Sept 4, 2009 is a special day for you!  The next special day is when a box of YOUR books arrives at your door – what a thrill!

Janet wrote a terrific blog post titled The Journey of Writing a Book.

I have a webinar that you should get if you think you have a book in you called Write Your Book.

Creativity

Today I tweeted about a local (Utah) story that is just really cool.  You can read the story in our local news here (it’s about iBert safe-T-seat, which is an invention by Kelly Eissinger).

The tweet went to Facebook where Joyce Michelle Knudsen shared the coolest quote:

Abraham Maslow said, “The key question isn’t “What fosters creativity?” But it is why in God’s name isn’t everyone creative? Where was the human potential lost? How was it crippled? I think therefore a good question might be not why do people create? But why do people not create or innovate? We have got to abandon that sense of amazement in the face of creativity, as if it were a miracle if anybody created anything.”

How about you?  Was your creativity, even your “human potential,” lost or crippled?

Entrepreneur: Character and Stamina

I’m hanging out with my wife this week as she recovers from surgery.  I am her best friend since she can’t lift for 10 days, so I get to give her our three month old for feeding (and put him back – makes for long days and nights 🙁

Anyway, we got a bunch of  movies, one of which is The Miracle Match, which is the story of the 1950 throw-together soccer team for USA who beat England in a World Cup match – that obviously wasn’t supposed to happen.

Cool movie, cool story.  My favorite part has to be when the coach gave his pep talk toward the end of the movie, at half-time of the big game.  He said something like:

“…the team who wins will be the team who has character and stamina…”

Love it, I absolutely love it.

As an entrepreneur, I am not sure if there are any two other things that are more important.  Lots of other things are important, but I think if I focus on CHARACTER (dang, I need to respond to blog comments better) and STAMINA (not giving up… playing hard to the end… “leaving nothing on the field”) I will be OKAY.