I remember the pricing discussion I had with Happy About about my LinkedIn book. It was more involved than I thought it would be, and we finally agreed on $19.95 for the paperback and $11.95 for the Linkedin ebook, with NO discounts (except for a short while as a promotional thing).
I’ve thought a lot about book pricing since then, as I’ve gotten various feedback from people. Here’s a line from a comment on Amazon (this is from someone who gave the first edition a one star):
“The book practically does not offer more than I found myself within 2 hours.”
So what does that mean? Is it overpriced? Let’s assume that it’s not contentless, or that the issue isn’t that there isn’t any meat… let’s assume this LinkedIn book helps you avoid searching on your own for 2 hours.
What do you make in two hours? If you have a job you probably make at least $15/hour. If you are a consultant you probably charge at least $70/hour.
Would a $20 purchase… or an $11.95 purchase, be worth two hours of your time? Or would it be better to sift through stuff online to find what you are looking for?
That’s a decision the reader has to make, but as I’ve thought about how this book should be priced, and if it’s overpriced, I keep coming back to this: there is value in the book, and I invested my time in providing the value, giving opinions, collecting information, and working on presenting it in a format you could use as a manual/guide to get more out of LinkedIn.
I think pricing it lower would be a disservice to me. Pricing it higher would be a disservice to you.
I would love to hear what other authors/publishers think about book pricing….