Monday I gave feedback to Brad Merrill about HOW he let others know about his blog… today I want to write about a blog post (his second post).
Brad titled the post What is Ethical Behavior? It’s a good question which really came out after the Enron thing… as an accountant Brad should have some good thoughts.
It is toooooooooo loooooooooooooooong.
This post has 1,535 words and would print of on almost four full pages!
I couldn’t read it. It’s simply too long.
Here’s an idea, though: take this four page post and break it up into three or four posts.
Call it a series and make it easier to read for ME.
The beauty of this idea is it is now easier to write for Brad. Why? If he takes one “post” and breaks it down, he now has one to two weeks of blog posts already written!
Let me say this another way – if he spent an hour on that post, and then thought about spending an hour on every post, and wrote two to three times a week, he’d spend quite a bit of time writing blog posts. Okay sometimes, but sometimes that hour just isn’t available.
What if he took this one hour and had all the writing for one or two weeks done?
That is more sustainable, over the long haul.
Give me more personal stuff. The first page (above the fold) has two references to dictionary definitions… I have to scroll down before I see if there’s some Brad Merrill personality.
Instead of starting off with a page of sources, I would have liked to see him launch into a story from his past rich work history:
- I was consulting a client when _______
- I remember being faced with an ethical dilemma when my boss _______
- My first major ethical conundrum came when my client _______
Wouldn’t a line like that be more interesting? I’d want to read what an accountant has faced … not the bean counting boring stuff, but some conflict, how it was handled, what he had to think through, etc.
My point is, make it personal. I want to read about BRAD MERRILL, not what the dictionary says.
So these are my thoughts as Brad Merrill starts his blogging journey. Really, he has a great start… I’m excited to see him mature and evolve as a blogger 🙂