Website Design: What’s Important in Design

I’m no design expert (you can see that from my sites), but I’ve recently been working with designers on major overhauls of my stuff.  Last night I was in meetings with a team for a new project and I had a personal epiphany of what makes a site awesome.

After a couple of hours, I narrowed it down to three components:

Sexy: It must look cool.  It has to look modern, and have current elements of design that don’t make people think – wow, that was so last decade!

Functional: this is where my applications have always shined… even though they didn’t look very good, they have always been extremely functional.

Easy: If it is not easy to do a “thing” (like add a new record, etc.), then people won’t use it. I tried to use financial software for a while but it was just to dang hard, and I gave up.  People will give up if it is not easy and intuitive, no matter how complex your process is.

How would you grade your offering (or design) on those three things?

Which is more important than another?  I have focused on funcational, then moved towards easy (there’s still a lot of work to do), and have neglected sexy.  But sexy is coming in the next little while… which means the next task is to focus on easy.  Oh man, it’s going to get good 🙂

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