Corporate Branding: The Denny’s Brand

What does the Denny’s brand mean to you?

To me it means “the place my wife doesn’t want to go.”

That says a lot, doesn’t it?

Check out this TechCrunch post: The Entire $1.65B Acquisition Of YouTube Took A Week, Was Negotiated At Denny’s

I’m guessing that was the largest business transaction that was negotiated at a Denny’s restaurant (happy to be corrected on that one). What a moment of pride, right?


Steven Chen YouTube founder and super-rich guy, said, about deciding where to have these secret negotiation meetings:

“We didn’t want to meet at offices, so we were like, ‘Where’s a place that none of us would go?’”

Ouch. Probably need to scratch that one off the Denny’s Accomplishments brag sheet.

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