My new sales guy turned me on to the bottom-right video on this page, asking what our 2 or 3 main goals are.

Not more than 3.

Not 20.

Just the top 2 or 3.

This 17 minute video is amazing, brilliant, and a must-watch.  I have pages of notes on it.

Watch it here (bottom right video titled What are the 4 Disciplines).