I’m working on my fourth book (I know, I know, I swore off books after the first one!), which I’ll announce shortly.
As I research, and read the news, I like to find stories of people who find a problem and figure out a solution that can go to market.
That’s exactly what Jennifer Lindley did. She’s a diabetic, and has a son who is diabetic, and was concerned about what to do in an emergency.
In a local news article she says:
Someone had used spray-paint to emblazon “DIABETIC” on the rooftop where a group was stranded in the aftermath of Hurricane Katrina.
“It was a really hopeless, helpless feeling for me,” Jennifer Lindley said about seeing the image on the news. “I didn’t know what to do for him.”
These kits are what she came up with:
I love how brilliant this is. Combine Utah’s “thing” about emergency preparedness (it’s a theme I don’t see as prominent outside of Utah/Idaho) with a HUGE, HUGE need we have around the world, and you get a simple solution that is affordable, and can help set your mind at ease. Learn more about her product here.
Why do I love this?
Because I’m looking for ideas where you and I and regular people like Jennifer Lindley can CREATE our own income, independent of a boss.