There are probably a million ideas on how to write, and how to write a blog post, and how to write a freaking awesome blog post.
I’ll share just one… since it’s on my mind. I don’t remember where I heard this but it made a ton of sense to me. Before I share it I want to say why I think it is brilliant.
One reason I write is to develop a community. One measure of community is the discussion. A way to gauge the discussion is by the comments. A “comments” metric is “Number of comments.”
I think blogs that have comments show they have (a) readers and (b) a community.
So, how do you write a blog post that gets comments (perhaps that should have been the title of this post, which really should become a series)?
WRITE ONLY 80% OF THE POST.
Let your readers finish the other 20% in the comments.
Think about that – if you write enough of the post, but leave it open for discussion, as opposed to making a super-tight conclusion, you don’t give your readers much to comment about.
When I heard this I thought it was absolutely brilliant. It takes skill to write that 80% and not sound aloof… and I think by nature we want to complete things, but if you want to generate discussion and create community, make sure you don’t say all that should be said.
I’m wrapping it up here – tell me in the comments what YOU think a FREAKING AWESOME blog post entails 🙂