Word of Mouth presentation by Andy Sernovitz – an afterthought

Many ideas went through my head as I listened to Andy Sernovitz yesterday.  It was cool to have my wife with me, as this was one of the first things that she was able to attend in the 18 months that we’ve been self-employed.  she took 3 pages of notes, too, and we talked about how to apply stuff from the presentation – very cool.

One thing that is foremost on my mind is the idea of the Topic, which is one of the five T’s.  This is the “thing” that people talk about.

deep_thought.pngThey don’t talk about “the career management tool” in normal, non-professional, non-job seeker circles, I don’t think.  What could the topic be?

Liz Strauss and Lindsey Pollak brainstormed this with me earlier this year when they were in town… the thing I remember most from that brainstorm was “take your job with you.”  The idea is that even though we transition from job to job, we still maintain career-important relationships, and we can store them in JibberJobber… hence, just as I take my degree with me, and my experience, JJ allows me to take those contact relationships with me….

This is a hard topic for me, perhaps because I’m to busy seeing the trees, while my customers/users/champions/friends are able to see the forest.  I know that JibberJobber gets word of mouth, because each day I see new people sign up from job networking meetings, which means that people are saying something about JJ in the meeting.  This is good.  Too bad I can’t hear how others are describing and promoting it, that would really help me wrap my brain around the topic.

… and now I’m rambling.  But I will continue to think of what topics are easy to repeat and spread.

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