Gem: Scott Heiferman’s $20M Lesson

Every once in a while I find a gem that is hiding in plain site.  Here’s one I read this morning on a TC post:

… Heiferman jumped back into the startup scene with RocketBoard, a project he describes as “a colossal failure and actually we blew through about $20 million dollars of AOL money.” The silver lining? Heiferman received advice that sticks with him to this day—create products to help the greater good of society.

I LOVE THAT.

Sounds too simple, but if Heiferman “spent” $20M to learn it, and he remembers it for an interview, that’s good enough for me.

What are you doing for the great good of society?

 

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