I was prepping for an advanced LinkedIn session and found this article by Jeff Bullas:

5 Key Steps To Mastering The Social Media Marketing Landscape

It is a pretty good post… made me think of some beginner/intermediate stuff.  It’s really short, but there really is lots to think about there… my only input is that this is a superficial approach to mastering the landscape… to really master it you have to go into significant depth on each of these areas.

What do you like about about the post (it’s provides a good, almost complete framework), what needs to be improved (it seems to not go deep enough, even for an overview)?

Note: I have had this open in my browser for a while, I like it enough I want to come back to it (hence, this post). By no means am I slamming Jeff… 🙂