Check out the intro in this email I got:

Are you serious?  The first sentence says he’s been following my blog.  Dude, my name is all over all my blogs.  It’s not that hard to figure out.

And am I a blogger OR an expert?  I’m still trying to figure that one out…

You have to get a little more personal to pitch me… my name is (well, you’ll have to figure that out for yourself).