Excellent blog post (with a killer slideshare embedded) on Windmill Networking.  This was written by Kristi Hines: Composing a Successful Blog Post

I’ve been blogging for about 7 years, almost daily (less weekends and holidays), and have seen the rise and “fall” of blogging.  The “fall” came when a lot of the conversation went social… comments happened on Facebook or Twitter… this was supposed to be the death of blogging.

Blogging is far from dead or irrelevant.

There are a number of reasons to blog.  I have told tens of thousands of people that blogging is a critical part of an online strategy.  But it is hard.  It takes long-term commitment.  But it is a crucial part of my strategy.

ONE reason is because I can refer back to great blog posts from years ago.  I can’t refer back to tweets (not easy to find), or Facebook or LinkedIn wall posts, Group Discussions, etc.  I love being able to have an easy-to-access archive that I can refer back to.  I’ve tapped into this by creating the Favorite Friday series on JibberJobber, which kind of brings old posts to my current audience.

Anyway, blog!  And read Kristi’s post.