Category Archives: technology

Seth Godin on What Marketers Are Getting Wrong

I have read this once or twice and wanted to close the page…. and move on.   But I can’t. I keep re-reading certain lines.  Thinking about how this applies to the JibberJobber user experience.

Godin is a genius.  And this article needs to be reread regularly: Seth Godin on What Marketers Are Getting Wrong

Take that, social networking!

Social, including blogging, has evolved so much since I seriously got involved back in 2006.  Eight years ago.

First we saw comments go from a blog post go to Facebook… and Twitter… and all of the sudden the blog felt like a cold, lonely place.

Then, we saw people giving up their blogs and moving to Facebook or whatever they thought was better.

During the eight years I’ve blogged regularly, on multiple blogs… but especially my JibberJobber blog.  It is refreshing to see an email from The Publicity Hound (Joan Stewart) that includes this:

–People are becoming fed up with Facebook, and
online marketing experts are recommending that you
blog more, Facebook less.”

I never thought blogs were going away, and there are a few things they are better at than social networks (and a few things social tools are better at than blogs).

I see them all as tools… why not use the right tools to do the jobs needed, instead of one tool to try to do all jobs?

iPad and iPhone Tricks

I don’t use my iStuff enough to feel like I’m optimizing all the gadgets and tricks… this article on BuzzFeed lived up to it’s title: 19 Mind-Blowing Tricks Every iPhone And iPad User Should Know

Of note (things I would use – all of the tips are cool to know about):

My iPad somehow got into thumb mode, and I never would have guessed I would like it, but I do… unless I only have one hand to type.  Then thumb mode is a pain.  I learned how to switch back and forth.

Did you know how to charge your phone twice as fast?  I hope this works on my iPad… very cool tip.

My kids play games on the iPad and I HATE HATE HATE the ads they accidentally click on.  Did you know about Guided Access?

 

 

 

Email is DEAD. Unless you are serious about communicating.

I’ve heard the Email is Dead argument a bit from young people.

They say that email is for old folks… GenX and beyond.  My heavens, they don’t want to be bothered with having to check their email.

Why can’t people get on the texting bandwagon?  Life would be so much better and more efficient, right?  LOL (if you are old, that is text language for laughing out loud, which means it’s funny)

I don’t think email is going to die anytime soon.  I think those young kids who think email is for the birds will get on email when they get a real job.

When their boss sends them an email (and not a text), guess what?  They’ll check email.

It will become important to them.

When a prospect or customer communicates with them via email, guess what will all the sudden become important, and not-dead-anytime-soon?

Yup.  Email.

For an excellent post on this, check out what Dave Girouard has to say: In Defense of Email

Why Twitter is failing, and what their demise would be

This is one of my biggest frustrations with Twitter (the frustrations have mounted over the last 18 months):

Have you ever seen a DM (direct message) in your email inbox with that exact message?

I get them regularly… probably once or twice a week for over a year.

Clicking on this link will infest my account with gremlins and probably spam all of my followers.

It’s a great virus/scam.  People are always like “oh my gosh… a picture of me? And it is an LOL, so it is either flatter, cool or embarrassing!  I’m so cool/vain I better click on it. ROFL!”

These very few words totally play into human nature.

I do not understand how Twitter continues to let this type of crap perpetuate their social network.

Why isn’t some brainiac at Twitter saying “Oh, we should filter messages that say “Did you see this pic of you? lol” and then have a bit.ly link.

HOW HARD IS THAT?

Why have they not done it?

There are third party apps/services that you can subscribe to to keep the spam down, but in my opinion this is Twitter’s responsibility and obligation.  They MUST work to keep this crap out of their system, and from what I’ve seen they don’t care.

Every single time I get another spam message from Twitter I think it’s another nail in their coffin.

I am dumbfounded.

Myspace: the company that won’t die

I think MySpace led the way for what we now call social networking.

Except it got weird and creepy and had stigmas attached.

Apparently it just won’t die.  Here’s the latest on how it is seeking $50M and wants to relaunch as a music business, to compete with Spotify and Pandora.

Interesting.  My first thought was “why be a ‘spotify killer,’ why not just be your own thing?

My second thought was “this makes a lot of sense, since music is probably what has kept MySpace alive.”

It will be interesting to see what happens….

GoToWebinar to wmv

I hate that GoToWebinar saves a recording in a proprietary format. It makes it hard to do anything with the recording.

Paul Teague has a post titled “How to process GoToWebinar video” and it has been a life saver for me.

What I did was step 2 (download Windows Media Encoder) and then Step 3, on how to import the file and then convert it with WME.

This has been a lifesaver for me – it works!

— UPDATED

Realizing that I don’ thave control over Paul’s site, and I hope that post never goes away, I figured I should put the Step 2 and Step 3 here:

2) Download Windows Media Encoder onto your PC.

If you need to know whether you need 32-Bit or 64-Bit check here.

Windows Media Encoder basically allows other users to view the video file that you have made using Windows Media Player.

It does what the second option does in the integrated GoToWebinar options (see image above) but it does it at a time of your suiting, probably not immediately after the webinar.

3) Next you need to follow these instructions, and my thanks to Malc who passed these on to me:

1. Select “Start”, then “Programs”
2. Choose “Windows Media”, then click “Windows Media Encoder”
3. Select “Convert a File”, then “OK”
5. Select “Browse” next to Source file: and find your GoToWebinar video
6. Choose “File Download” and click “Next >”
7. Select “Next >”, no changes
8. Select “Next >” again, no changes
9. Uncheck “Begin converting when I click Finish”
10. Click “Finish”
11. Select the “Properties” button
12. Click the “Compression” tab
13. Click the “Edit” button
14. Highlight whatever is in the Bit Rates box
15. Click “Edit”
16. Check the box for “Same as video input”
17. Select “OK”
19. Click “Apply”
20. Click “Start Encoding”

(Info provided by Malc from livingto150.com – thanks Malc!)

Thanks again Paul!

Skype Skrewup

Something monumental happens tomorrow.

Seriously, monumental.

Somehow my PC’s clock got changed to 10/31/2012 a couple of months ago.  I didn’t catch it for a while, and all of my calls and chats in skype were logged as sometime in October, through October 31, 2012 (today!!).

So, when I was looking for chats, calls, voice mails, etc. it was hard and frustrating.  I couldn’t go by date… it was seemingly all jumbled up.

But tomorrow… oh blessed tomorrow… my skype life will go back to normal.

Yeah!