Archive for December, 2015

History of Pluralsight / Early Interview with Aaron Skonnard

Thursday, December 31st, 2015

Check out this fun interview with Aaron Skonnard from August of 2012: Bootstrapping an Online Education Company to $12M: Pluralsight CEO Aaron Skonnard (Part 1)

It’s a long but entertaining read.

Freemium and The Penny Gap

Monday, December 28th, 2015

I read this article shortly after launching JibberJobber (the article came out about 10 months after we launched). This is a MUST READ for anyone doing freemium.

The Penny Gap

MVP: Product Management

Wednesday, December 23rd, 2015

Great conversation on Quora about lean company/product development. I continually have stuff my developers work on that I refer to as Phase I or Phase II, etc.  Here’s a visualization of what I really need:

mvp_lean

As a product manager, the message is that each phase of developing a minimum viable product (MVP) is a functional step towards the end goal.  So each phase is usable.  Super important.

Sales Statistics: Power of follow-up

Tuesday, December 15th, 2015

This reminds me of a technology vendor that used to call me again and again and again. I was a Dell guy… always buying my stuff from Dell. But this lady that called me, she wanted my business.  She was a bit on the aggressive side, but she asked for my business, she asked for a shot.

And one day, she got it.  And for the stuff I bought from her, I didn’t go back to Dell.  She earned it. She won it.  She wanted it. She persisted.

sales_stats_ja_blog