Archive for February, 2013

Les Mis, Catwoman, Wolverine, Borat

Wednesday, February 27th, 2013

This is one of the funniest things I’ve seen… I actually finished the unabridged Les Mis in January… but I saw the new movie right after Christmas (I was about 250 pages away from finishing the book).

To be honest, I didn’t like the movie because there was so much missing!  I know everyone on Facebook loved it but oh well.  What can you do in 2+ hours (compared to a 1,400 page book), right?

Here’s the funny stuff:

Les Miserables review by Sam Richardson….Went to the movies with my wife.  We saw this obscure movie I had never heard of, some French foreign film.  They must have been giving away free tickets because the lines were out the door.  Anyway, the moview starts and Wolverine is singing his guts out.  Then Catwoman starts crying and singing, and it’s all very moving.  The only problem was, the girl next to me, who had apparently read the book or something, starts singing along.  It was very distracting.  So Wolverine is on the run from the Gladiator because Catwoman had a baby at Borat’s house, but now she wants Wolverine to care for her.  Time Skip. A bunch of kids get shot, and in the end everyone dies.  Four stars.

ROFL.

How do I Prepare for Webinars and Teleseminars

Tuesday, February 26th, 2013

I do a lot of webinars, teleseminars and video recordings.  Here are some tips on how I prepare.

  • Go potty.  You don’t want to be on a 1 hour call and have your bladder screaming at you.  Maybe you *can* hold it, but do you want to concentrate, answer questions, and sound awesome while having that distraction?
  • Have water.  I have a big cup of water, full.  I’ve done a few calls and didn’t get my cup filled… never a good idea.  A coughing fit doesn’t sound very well…
  • Have the right headset.  I use GoToWebinar and Skype mostly (I use all kinds of systems but those are my favorites), and 99+% of the time I use VOIP, which means a headset, not a phone line.  The most important part of my headset?  The inline mute button, which allows me to to mute by pushing a button that is about 2 feet down the cord.  And, the “right” headset doesn’t mean expensive.  My favorites are about $30.
  • Write down the phone number on a piece of paper. If your internet goes down, and your smart phone loses service, you want to be able to pick up a landline and call in… but you need that number!  I write down the number, the code to get in, and even the number of the host/hostess.
  • Have a backup computer/laptop?  I have been doing this for over a year.  Look, my webinars are worth a lot of money to me.  Whether it is thousands of dollars, or potential to make sales or share my brand, if someone schedules their time on my call, I want to make sure my main computer isn’t the cause of an early termination. I have a laptop and headset set up so that if my PC crashes, within 5 seconds I’m up on the backup laptop.  The alternative (which has happened too many times) is my PC restarts and it takes seven to ten minutes to get back to the call.  Those seven minutes are KILLER.
  • Write down the talking points.  I speak on different things, and most presentations are different from the others (even if it is the same topic).  I always write down the talking points to make sure I talk about every point the audience thinks I’m going to talk about.  No matter how smart you are, your brain will go in a lot of different directions, especially if the audience can ask questions during the call.  Write down your points and respect your audience by talking about the stuff you said you were going to talk about.
  • Respect TIME.  I typically start within 60 seconds of the time I said I would, and I do what I can to end on time.  Don’t go longer, don’t do part and tell people you’ll do another part later.  Respect the audience and watch the clock.
  • Be ready for the unexpected.  If someone else is co-presenting and their line dies, what do you do?  Can you talk through it?  What if you get the hiccups?  What about a bloody nose?  What if there is unusual and loud noise by your office?  I’ve had these and more… you need to be ready and able to ignore, or talk through, the unexpected.  FOCUS on your audience and your presentation.
  • ???

What would you add to this list?  How do you prepare, or what have you seen other presenters do that is awesome?

Sell a Product Before You Have It?

Friday, February 22nd, 2013

Lewis Howes is awesome.  Seriously awesome.  His story is inspiring.  Here’s a post he wrote that you should bookmark.  Or print it and put it on your wall.

How to Sell a Product Online (Before You Create It)

Tesla vs NYT: Absolutely fascinating

Thursday, February 14th, 2013

I have been blogging for almost seven years. I remember when journalist (real journalists) hated on bloggers.  Bloggers were naive, they didn’t fact-check, they were sloppy, they had typos, the were amateurs, etc.

Bloggers would never amount to anything compared to a real journalist.

As my business grew I tried to get any notice from journalists so they could write about the amazing JibberJobber.  Really, I think JibberJobber revolutionized the job search.  I think JibberJobber changed the landscape and empowered job seekers in a way that was never done before. I think JibberJobber responded to the need of a professional transitioning regularly (ever few years), which was a new thing.

No journalist would touch it.  Well, a few touched it. I was delighted to get some air time on the NBC news in NYC.  That was awesome.  Oh yeah, US News and World report did a full page article on me, which was probably triggered from my LinkedIn book. Here and there someone picked up something, but in general no one would touch it.

I learned that journalists:

1. Care about sensational stuff, which is what sells papers,

2. Play to PR professionals. I didn’t have a 10k/month PR team behind me making those calls and tapping into their networks, which meant no journalist would spend time on me.

This week there has been a dramatic soap opera playing out where a journalist from the New York Times test drove a Tesla car, and then slaughtered the experience in the newspaper.

I didn’t pay any attention to it.  My only thought on briefly hearing about it was “maybe electric isn’t quite ready yet?  I know Elon is hustling to fix stuff… ”

No big deal.

Then, I saw a post on LinkedIn about how Tesla, with its blog, went head-to-head with the NYT.  This would have been unheard of seven years ago.

But Tesla SLAUGHTERED the credibility of the reporter, and the NYT (journalistic integrity?  Whatever).

How did they do it?

  1. They had a platform.  They had a blog where they could write posts.  And they used this platform, with a built-in audience to respond to the horrible journalism of NYT. Do you have a platform?
  2. They stayed calm.  If you read their response you know they were disappointed, and mad, but this was not an emotional gloves-off name-calling unprofessional post.  They took the higher road and kept the tone reasonable.  Otherwise people would have thought they were too emotional, trying to hide stuff, etc.
  3. They used data. I think it’s brilliant how they could take every data point the journalist used and say “well actually, according to the data here’s what really happened.”  And they backed it up with charts/images.  Comparing the claims to the hard data (who knows if it was real data, but it sure looks good!).

It’s so good to see bloggers really stand up to what I call yellow journalism, which is my term to say “You really trust media?  Are you serious? Do you think for yourself?  The media has an AGENDA, folks, and they are bought!”

Here’s my question to you: if the NYT or whoever were to write about YOU or your company, do you have a platform where you can respond?  A blog, with a history and maybe even some readers, is a great platform.

Are you ready for that day?

 

Advertising Fail – bad guys and bad… teeth??

Tuesday, February 12th, 2013

Check out this advertising fail from my local paper…. this is a bunch of different photos of a bad guy accused of killing 3 people.  See one of these pics that just doesn’t seem right?

I haven’t seen five of those but the bottom left sure looks familiar! (original link)

Why Twitter is failing, and what their demise would be

Tuesday, February 12th, 2013

This is one of my biggest frustrations with Twitter (the frustrations have mounted over the last 18 months):

Have you ever seen a DM (direct message) in your email inbox with that exact message?

I get them regularly… probably once or twice a week for over a year.

Clicking on this link will infest my account with gremlins and probably spam all of my followers.

It’s a great virus/scam.  People are always like “oh my gosh… a picture of me? And it is an LOL, so it is either flatter, cool or embarrassing!  I’m so cool/vain I better click on it. ROFL!”

These very few words totally play into human nature.

I do not understand how Twitter continues to let this type of crap perpetuate their social network.

Why isn’t some brainiac at Twitter saying “Oh, we should filter messages that say “Did you see this pic of you? lol” and then have a bit.ly link.

HOW HARD IS THAT?

Why have they not done it?

There are third party apps/services that you can subscribe to to keep the spam down, but in my opinion this is Twitter’s responsibility and obligation.  They MUST work to keep this crap out of their system, and from what I’ve seen they don’t care.

Every single time I get another spam message from Twitter I think it’s another nail in their coffin.

I am dumbfounded.

Should I make a book out of my blog(s)?

Friday, February 1st, 2013

A buddy, Steve Duncan, has some cool blogs.  Here’s a post I came upon that I want to keep. Is there a book in your blog? Convert WordPress to Scrivener

I’ve not wanted to create a “book” out of my blogs (especially the JibberJobber blog) for a few reasons.

One blogger said that blogs make horrible books, and I think I agree.  To connect my blog posts together into something that flows, and the value grows as you read each page, would take a lot of work.  As a blogger I write what I want when I want, I don’t follow a schedule and plan throughout a year or month.  I might have a week-long series, but that’s as sophisticated as I get as far as flow.

Almost seven years later, though, I think it makes sense to pull certain posts out to create several books.  Seven years of writing is A LOT!

I could have a book on personal branding.

I could have a book on job search technology and very specific tips.

I could have a book on career management.

I could have a book on LinkedIn. Oh wait, I already have that :p

I could write a book on alternative revenue streams.  Oh yeah, already working on that.

Perhaps I could pull enough posts together (and fill in the blanks) to write a book on small business, and the ups and downs.

Interesting.  I really have put this off for a long time but when I saw Steve’s post it made me think maybe it’s time.  One reason is because I have a feeling I need some new “products” that I can either move/sell OR just get some buzz around.

I’ll have to noodle on this idea… in my “spare time.” :p