Archive for March, 2012

From Lendio to Inc to License123: Small Business Tools

Thursday, March 29th, 2012

I’m on Lendio’s newsletter, and they sent me to this article on Inc.com: Need an Idea for a Killer New Business? Try This.  Great article that talks about how License123.com came about… if you are interested in owning your own business, check out License123 (in beta)…

I haven’t dig deep on it, but it seems like an awesome resource!

The Power of Words: How Are You Communicating?

Friday, March 23rd, 2012

“I wrote the same, but with different words.”

So powerful. It fits into my 2012 JibberJobber theme.

 

I don’t understand why this video only has (right now) about 80,000 views.  It should have millions.

Profound marriage quote on wives

Wednesday, March 7th, 2012

Read this today, love it:

“…wives make us better than we are while never letting us believe we’re better than we are.”

Source

Social Media instead of Living Life

Monday, March 5th, 2012

Social media is… funny.

I wrote two books on social media. I train people how to use (mostly) LinkedIn. I talk about how job seekers can use these tools, and I talk a lot about personal branding, whether it is online or offline.

I’ve been on these tools for years. I’ve had heavy-use periods, and light-use periods (right now I’m going through a light-use phase).

I’ve seen people become consumed with social media, whether they think it is going to be the silver bullet to end their job search, or get them gobs of new customers, or just find a friend or share stuff… social media has become too-consuming.

Here’s a clip I found on TechCrunch where a comedian who has made over $.5M in one test/campaign using social media shares his thoughts on how we use it.

Some of my favorite parts:

Um, I don’t have any favorite parts.  The entire thing is a favorite.

So where does social media fit in? It’s a TOOL.

How can you use it as a tool, instead of YOU being the tool (see #4 here)??

 

A Google Ad I Just Can’t Wait To Click On :/

Friday, March 2nd, 2012

Check out the ads I saw in my gmail just a minute ago… I wonder why I get non-english ads?  LOL

Functional Design (from Sexy, Functional, Easy)

Thursday, March 1st, 2012

Today on my JibberJobber blog I wrote about three critical elements of good design: sexy, functional, easy.

I’m sure many books have been written on each of these three things.

I want to share a quick thought about FUNCTIONAL.

Functional doesn’t mean LOTS OF FUNCTION.

It simply means that the software (or widget) has to do the job.  It has to work.

Some functional software will be overly complex.  Common example: Microsoft Excel.  I’ve heard many people say they use less than 10% of the features of Excel.  Most people have no clue what a Pivot Table is in Excel, or how to create or use one.  It is part of the 90% that people don’t use.

Other software/applications are super-easy (from the user’s perspective).  Think Flickr: simply posting pictures.  Or Slideshare: embed powerpoint presentations online (on their website and/or from my website).  PRWeb: post press releases and have them distributed.  The decision to use a less-functional application is quick, since there aren’t a lot of factors to think about.  Do I want to blast my press release out? Yes or No.

JibberJobber has a lot of complex functionality because managing relationships, and the job search, and networking, and follow-up, is a very complex process.  We try to make things simple for the user, and hide the complexity on the back end.  Sometimes we do a great job at that, other times we are lacking.

The more functionality a system has, the harder it is to get customers, educate them on the why and what of the system, and turn them into users.

We want the “easy button” in software, which works sometimes, but not all the time.

Finally, separate function from functionality.

Function = it has to work well.

Functionality = how many things it is doing (the complexity of the system)