Archive for November, 2011

Group Projects & Team Work / Team Player

Tuesday, November 22nd, 2011

I spent a lot of time in my undergrad and MBA program in team projects… because the real world really valued teamwork and wanted us students to learn how to work in a team.  Check this out:

I’m not as skeptical as “trust no one” might imply, but I am reminded of a team project in my senior year were two of the team threw everyone under the bus with lies and almost made me and one other person fail the class, which would have meant we would not have graduated.  Stressful, and a big lesson in ethics…

Career Dreams vs. American Dream

Thursday, November 10th, 2011

I’m busy working on my 101 Alternatives to a Real Job book.  Two days ago I was on the phone with someone and I said something like this:

“We are so busy chasing our career dreams (meaning: the traditional job) that we are giving up the American Dream.”

I thought that was profound, especially as the elements of the career dream has changed so much in the last decade.  Before, it meant steady, secure, pension, benefits, safety.  Today it doesn’t have much more meaning than what you might get as an unattached contractor.

The American Dream, though… ah, the images that conjures up!  Hope, freedom, prosperity, reward for ideas or work… have we lost sight of this American Dream?

Before all the American Dream haters come out, I’m not saying that big corporate greed, or small corporate greed, is part of the American Dream.  I’m saying that a chance to earn a reward, whether it’s on your one acre farm, or on your family’s 20k acre property, is yours for the taking.

The American Dream is not about “what I was born with, so I’m limited,” it’s about opportunity for everyone, if they only want it and work for it.

PR Firms, publicity, advertising, goals and LIES

Wednesday, November 9th, 2011

I started my business about 5.5 years ago.  I envied any company that got ink on a magazine, newspaper, radio, TV show, etc.

Envied might be too light of a word.  I was full-on jealous.  I wanted it.  I wanted the media to notice the amazingness that was JibberJobber. Life-changing.  Made the old invention of sliced-bread stale and moldy.  My new thing was so very awesome.

I was perplexed that media wouldn’t talk about.  Local media, national, etc.  No one would talk about JibberJobber.  Even when unemployment went up, no one would talk about it.

Well, traditional media wouldn’t talk about it.  I had many blog interviews, podcasts, blogtalkradio, etc.  But I had people say “until I read about it in the Wall Street Journal or New York Times, I don’t care.”

I just didn’t understand.

And then I started to piece the puzzle together.

Traditional media has an agenda.  They write what the *think* you want to read.  They sensationalize.  They dramatize.  It’s not about NEWS, or what’s newsworthy.  It’s about rankings, revenue, ads and your eyeballs.

Why write about a job website they can write about serious issues, like Lindsey Lohan?

After all, that’s what we want to consume, isn’t it?  That’s what sells papers and magazines.  Michael Jackson’s death.  Princess Diana’s death.  That is what we buy.

There’s another part of the equation, though.  What gets printed has a lot to do with the PR firm.  I knew PR firms would charge from a few thousand to ten+ thousand PER MONTH to get stuff in print, or on the TV.  I didn’t have that type of money.

Here’s a MUST read article for any entrepreneur to better understand PR a bit: What some PR firms aren’t telling their clients

I’d like to focus on the last point: PR rarely drives sales.

After my LinkedIn book came out I had a choice experience. US News and World Report wrote a FULL PAGE article on me (that was in their print magazine).  They had a photographer drive out to meet me at a conference I was speaking at.  I was an almost-celebrity. I felt that finally, media was recognizing what I was doing. It was flattering, fun, awesome.

I did not see an increase in book sales or JibberJobber signups.  I saw no measurable increase in anything in my business (I got one speaking gig out of it, which is great….).  For a full-page article I expected much, much more.

And I got nothing.

Except the chance to say I was in that magazine.

My point?  Be careful where you spend your money.  You can spend A LOT on PR.  And that PR might not result in anything more than bragging rights.

Someone tell me I’m wrong.

100% Communication. Job Search, Entrepreneur, whatever…

Tuesday, November 8th, 2011

I have convinced myself that the job search is 99% communication.

Owning a business, or managing a team, is also all about communication.

Here’s an article that will help you communicate much, much better:

The 5 Words That Kill Potential Sales

Whether you are in sales or not, the impact of this article is profound.  The author presents a word, and then says what to use instead.  The meaning changes significantly…

Do you realize how powerful your words are? They are not “just words.”  They have a meaning… whether you intend that meaning or not.

Aside: my wife was talking to me about something Will Smith said… I googled it and haven’t verified, but think this is it… something about “your thoughts and words have physical power…”

Video: How bad do you want it (success)

Thursday, November 3rd, 2011

I can watch this 5 minute video all day long.  Awesome. Inspiring.

Wow.

Mark Hovind webinar: Economic Review and projections/thoughts

Wednesday, November 2nd, 2011

I did a really interesting webinar with Mark Hovind a year or two ago about the recession. Instead of the crap you hear about in the news, which is usually influenced by one bit of information and leads to “the sky is falling” or “we’re done with the recession so you should stop whining,” Mark’s analysis comes from studying decades of economic indicators (sounds boring, I know, but it’s really intriguing) and showing trends and patterns.

I’m telling you, this is really, really interesting stuff.

Click the link below to register:

Economy Review: Recession News, Double Dip – Where are we headed?
Join us for a Webinar on November 15

Register here:  https://www2.gotomeeting.com/register/890616194

This is one hour webinar starts at: 4pm PST, 5pm MST, 6pm CST, 7pm EST.

Title: Economy Review: Recession News, Double Dip – Where are we headed?
Date: Tuesday, November 15, 2011
Time: 5:00 PM – 6:00 PM MST

After registering you will receive a confirmation email containing information about joining the Webinar.

Browser Cleanup: What I’m reading

Tuesday, November 1st, 2011

Here’s what I have open… good stuff! I am posting this hear so I can come back to it later, but I want to close the tabs in my browser :p

How Klout got Klout.com (the domain name).  Fun story of an entrepreneur who really wanted the domain name…

The Most Effective Habit For Entrepreneurs – love this because it totally supports one of my most favorite JibberJobber posts from years ago called Substantiate Yourself

Facebook’s Zuckerberg: If I Were Starting A Company Now, I Would Have Stayed In Boston. I love this for a few reasons.  First, I hate how everyone in IT/web thinks they have to move to Silicon Valley in order to have a successful business/company. Second, I hated the Facebook movie.  It was dark.  It was shady.  It wanted to make me distrust all-things-business.  I know they haven’t done everything perfect, but where was the playbook?  Seriously.  The stuff in this post makes Mark seem so more real and down to earth and genuine than the movie did. And the quote at the end?  KILLER:

“The biggest risk is not taking any risk…In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”

Amen.