One of my favorite blog posts here is called Fake Metrics.

Seth Godin recently wrote a post titled Viral growth trumps lots of faux followers. In it he talks about how to grow… let me assume he’s talking about growing a list of evangelists.

In his post he points out a few variables that contribute to REAL, solid, sustainable, valuable growth.

Factor 1: the rate of growth

Factor 2: how good your IDEA is

Read his short post to see how it works – the basic conclusion is that if you want to have a strong group of evangelists, and the growth you get from that, you must have a good idea.

Even a *slightly* better idea can lead to terrific growth results (represented by the purple line).

How good is your idea?  Or are you just working on getting fake metrics?