One of my favorite blog posts here is called Fake Metrics.
Seth Godin recently wrote a post titled Viral growth trumps lots of faux followers. In it he talks about how to grow… let me assume he’s talking about growing a list of evangelists.
In his post he points out a few variables that contribute to REAL, solid, sustainable, valuable growth.
Factor 1: the rate of growth
Factor 2: how good your IDEA is
Read his short post to see how it works – the basic conclusion is that if you want to have a strong group of evangelists, and the growth you get from that, you must have a good idea.
Even a *slightly* better idea can lead to terrific growth results (represented by the purple line).
How good is your idea? Or are you just working on getting fake metrics?