Archive for September, 2009

Entrepreneur Tip: Don’t “Do The Math”

Thursday, September 24th, 2009

Here’s a funny (and common) scenerio:

Someone wants to promote you (whether you have to pay for it (advertising) or not (publicity, or a goodwill mention).

Perhaps it’s a website that is selling ad space.  Or a Newspaper with tons of readers.  Or a radio station or host with hundreds of thousands of listeners.  Or ______ (you get the point).

Their pitch includes “we have such a big reach that everyone will know about you!”  For me, with an actionable thing (DVD, signup, etc.) I start to DO THE MATH (you can use whatever numbers you want in parenthesis).

Let’s see, you have a reach of 100,000 people.

Let’s assume that only (ten) percent are interested and actually go to your website.  That’s 10,000 new visitors!

Let’s assume that (five) percent of those visitors actually purchase (or signup or whatever).  That’s 500 new customers, purchases, signups, etc.

For me, that means I’ll sell 500 DVDs at $50/each, so this reach of 100,000 turns into $25,000 of sales, right?

WRONG!

WRONG!

WRONG!

I have done radio, TV, newspaper, magazine, newsletter, etc.

I have done advertising and gotten word-of-mouth buzz and PR.

I have done stuff, or had mentions, in places with a reach into the six figures, and other places with a reach into the seven or eight figures.

I have never gotten 500 DVD sales from any of those (I confess, I have gotten over 500 signups on JibberJobber from some of these).

But let me just burst a little bit of your entrepreneurial bubble… just because you find something with a huge reach doesn’t mean you can count on a certain percentage in conversions.

It takes more than a mention (even a full page article).

If you “do the math” I think you are in for a huge disappointment…

Finally – Real Graphics For My Products!

Wednesday, September 16th, 2009

Tonight I breath a big sigh of relief as I finally get some stuff I’ve been wanting for a LONG TIME!

I’ve had a bunch of information products for a while but have not got the pages that describe them well enough… the closest I’ve gotten was the LinkedIn for Job Seekers page, which someone else designed for an outbound email marketing campaign.

Not sure what took me so long, but tonight I got back images from my designer for the webinar/information products… here they are:

Social Marketing for Job Seekers – this one is the glue to many of the others below – how does Twitter, LinkedIn, Facebook, blogging, etc. all fit into the mix?  This is kind of like an overview and an introduction, but packed with meat of its own. (note: I just added this image on 10/5/09)

social_marketing_for_job_seekers

Blog Marketing 201 – 501 – one of my favorites… this is about 2 hours where I share what I did as a blogger to get significant business growth.  No holds barred – there is a LOT of meat in this webinar.

blog_marketing_201_501

Write Your Book: Another favorite – the first group of attendees on this webinar (which is now recorded) have books out.  How cool!  About 45 minutes.

write_your_book

Twitter for Job Seekers: I have wanted to do this for a long time and finally was ready – this is an awesome wrap-your-brain-around-twitter, especially for professionals and executives.

twitter_for_job_seekers

Job Search Tips from a Recruiter: Craig Goldberg, a recruiter with years of experience, shares what all job seekers should know about their job search.  VALUABLE ADVICE!

job_search_tips_from_a_recruiter

Facebook for Job Seekers: haven’t done this one yet but it will be recorded soon.  No crap or hype here, this is all about getting professional value from Facebook.

facebook_for_job_seekers

Blogging for Job Seekers: Job seekers who are professionals MUST blog … or get left behind.  I’ve been critiquing professionals’ blogs for years and am passionate about this strategy – learn my advice and get strategy and tactics here.

blogging_for_job_seekers

Yahoo Groups for Job Seekers – this could be elists or email forums or something like that, for job seekers…

yahoo_groups_for_job_seekers

What about the ones that aren’t linked?  News on that is coming soon – I have a new way to deliver them….

Now What Update

Friday, September 4th, 2009

If you followed my Multiple Streams of Income posts on JibberJobber you would know that I am an executive editor for my publisher for the Now What??? series.  I have lofty goals for this series… and today is a special day.  Why?  Check out part of an email I just got:

Hi Janet,

Congrats! Your book is officially at the printer. I’ll keep you
up to speed on how that goes and when we can ship you your
copies…

Your eBook is now live on the Happy About shopping cart. Feel
free to start sending folks there. It’s also attached.

Have a great weekend.

Mitchell

How terrific is that?

The first book was I’m on LinkedIn — Now What??? (currently in it’s second edition), the second was I’m on Facebook — Now What???, and this is officially the third book in my series!

Congratulations to Janet, newest author – Sept 4, 2009 is a special day for you!  The next special day is when a box of YOUR books arrives at your door – what a thrill!

Janet wrote a terrific blog post titled The Journey of Writing a Book.

I have a webinar that you should get if you think you have a book in you called Write Your Book.

Creativity

Thursday, September 3rd, 2009

Today I tweeted about a local (Utah) story that is just really cool.  You can read the story in our local news here (it’s about iBert safe-T-seat, which is an invention by Kelly Eissinger).

The tweet went to Facebook where Joyce Michelle Knudsen shared the coolest quote:

Abraham Maslow said, “The key question isn’t “What fosters creativity?” But it is why in God’s name isn’t everyone creative? Where was the human potential lost? How was it crippled? I think therefore a good question might be not why do people create? But why do people not create or innovate? We have got to abandon that sense of amazement in the face of creativity, as if it were a miracle if anybody created anything.”

How about you?  Was your creativity, even your “human potential,” lost or crippled?