Archive for September, 2008

What it takes to Go Big from the Go Big Always blog

Tuesday, September 30th, 2008

When I first read this blog title it reminded me of Amway.  I thought it was going to be a lot of hype.  It would be the same ol’ cliche things you always read about:

  • be brave
  • be creative
  • be intuitive (in touch with the market, etc.)
  • nurture relationships
  • and, of course, execute.

If it were a post about that stuff, with the same ol’ cheer leading, I wouldn’t talk about it here.

In fact, each of the five points above are the same five points in the What it takes to Go Big blog post.  But you HAVE TO click over to see the post.  It’s fascinating, and even if you don’t READ any of the descriptive paragraphs, the images say it all.  AWESOME post.

Hat tip to Chris Brogan on Twitter who shared the link.

The Yahoo Group Movement

Monday, September 29th, 2008

I’ve been preaching Yahoo Groups as social tools, and recently started a new Yahoo Group as part of my marketing makeover.

I got the idea a few days ago and it got me really jazzed. Kind of (KIND OF) modeling it off of what FlyLady has done (not as intrusive, though), I’ll send out ONE actionable career management tip each day (probably limited M-F). I came up with about 30 things already, and am tapping into my partners for more.

Since I set up the JibberJobber One Thing Group, I have made a few necessary changes as a Group owner:

  1. Change all permissions so members can’t see other members, add links, etc.  Privacy is key, but I also want to have control over what’s going on here, and not worry about moderation.  Kind of non-social, I know, but the purpose of this tool is not to create community and a collaborative environment, rather to get information out. 
  2. Update my JibberJobber logo.  I set the Group up on Wednesday and had two short sentences.  Today I put in a tiny bit of eye candy… well, I put in a logo with colors and stuff.  Definitely a must-do imho.
  3. Updated the copy on the front page.  Two sentences aren’t enough… I now have a few short paragraphs AND links to relevent websites (JibberJobber and LinkedIn).  I went to the My Virtual Power Forum for ideas on what could/should be on that front page.  I hope this is compelling but can update it anytime I want.

I also blogged about it, and I tweeted it a few times, and there are 47 members.  I need to promote it elsewhere, which I’ll do over time.  For now this is a good start.

Next on my list, read Kathie Thomas’ posts about Yahoo groups:

What you should and shouldn’t do at Yahoogroups

Moderating a Yahoogroup

Being a member of a Yahoogroup

How To Use Yahoogroups for Forums

Let me know what else I need to know!  I think the key for me now is to GET THE POSTS OUT daily!

My mind is in marketing mode

Friday, September 26th, 2008

I’ve realized two things since I’ve started my business:

  1. My business evolves and matures, and is differnet than what I thought it would be (and will probably be different in two years than what I can conceptualize right now).
  2. I have a lot of cool stuff that I can put a value on.  Aside from JibberJobber, I have books, webinars and consulting.  All of these are revenue stream opportunities.

Over the last few months I’ve been thinking a lot about revenue streams… or should I say opportunities?  There are many things that make up the composition of “ideal” in my business:

  • Automated.  Has to be something that won’t require me to do any fulfillment.  JibberJobber upgrades are one example.  Book sales through my publisher is another example.
  • Repeat value.  I have to provide *stuff* that is valuable, or else I won’t feel good about hawking my warez.  Is this stuff that helps people, or businesses (more of an emphasis on people)?  Really??  If it’s just vapor-value, I don’t want to do it.  Don’t want to worry about returns, complaints, and certainly not diminishing my brand.
  • Complementary.  I hear you can make good money selling stuff on ebay.  Or getting into an MLM.  Or flying a plane, or doing brain surgery. Okay, that’s extreme, but you get my point.  I want to stay within a certain boundary of what I provide, produce, offer and sell.  Would any of the people who buy one product be interested in another product, or other products, I have?  
  • Seizing the window (of opportunity).  I hate to miss a window of opportunity, so the info has to be timely.  LinkedIn is timely, so the book does well.  What else is timely, and what might I be doing that isn’t timely?
  • Not fad-based.  Would have been nice to have gotten in on some fads, but really, I am not interested in producing a fad unless I can sell for a grundle of money.  I want something with long-term, sustainable value.

Understand, I have my “product line.”  I’m not looking for other mousetraps, or products, or services… I’m just thinking about how to better market my stuff.

Want to join me on the journey?  Your welcome to – I’ll blog about it here!

I hate binding books

Wednesday, September 17th, 2008

I’m working on the second edition of my LinkedIn book.  It’s going to come out very nice.  

I went through the first book and red-lined all the stuff that needed to change… mostly grammar and spelling.  I am amazed at how many changes needed to be made – I’m not sure how many but I’m guessing at least five per page, and there are about 100 pages.  

How could 500 errors get through????

It pays to have a good editor… that’s what I learned.

I also learned, as I went through and incorporated the edits into the manuscript, that it pays to have the book spiral bound.  Not something I like to do, and it actually took me out of commission for a few hours while I was waiting to have it done (so I canned peaches with my family while I was waiting), but WOW – what a huge difference it makes to be able to lay the book out and not worry about it closing while I’m typing.

I think I’m going to keep this spiral-bound book, with markings and highliter, as a reminder of things: 

Like how I thought the first book was the bomb, but it really could use hundreds of edits/fixes.

And how a $4 investment in spiral binding really saved my sanity during the process.

Amazing how valuable $4 is sometimes!