Comments on: Andy Sernovitz – Word of Mouth guru http://jasonalba.com/2007/05/12/andy-sernovitz-word-of-mouth-guru/ Just another JASONAlba weblog Fri, 12 Mar 2010 13:57:37 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: JibberJobber Blog » Blog Archive » Word of Mouth Goodness in Salt Lake on Monday (Dec 17)! http://jasonalba.com/2007/05/12/andy-sernovitz-word-of-mouth-guru/comment-page-1/#comment-4477 JibberJobber Blog » Blog Archive » Word of Mouth Goodness in Salt Lake on Monday (Dec 17)! Fri, 14 Dec 2007 15:50:44 +0000 http://jasonalba.com/2007/05/12/andy-sernovitz-word-of-mouth-guru/#comment-4477 [...] addition to the emotion, feeling, and energy from his presentation, I just found the notes I took and was surprised at how much content he packed into his presentation. It was rich and full of [...] [...] addition to the emotion, feeling, and energy from his presentation, I just found the notes I took and was surprised at how much content he packed into his presentation. It was rich and full of [...]

]]> By: 10,000 Marshmallows Daily Links 2007-05-14 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows http://jasonalba.com/2007/05/12/andy-sernovitz-word-of-mouth-guru/comment-page-1/#comment-57 10,000 Marshmallows Daily Links 2007-05-14 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows Mon, 14 May 2007 13:57:01 +0000 http://jasonalba.com/2007/05/12/andy-sernovitz-word-of-mouth-guru/#comment-57 [...] Jason Alba: Andy Sernovitz - Word of Mouth guru “WOMM [Word of Mouth Marketing] is (A) giving people a reason to talk about your stuff and (B) making it easy for people to talk about it.” [...] [...] Jason Alba: Andy Sernovitz – Word of Mouth guru “WOMM [Word of Mouth Marketing] is (A) giving people a reason to talk about your stuff and (B) making it easy for people to talk about it.” [...]

]]> By: Karin H. http://jasonalba.com/2007/05/12/andy-sernovitz-word-of-mouth-guru/comment-page-1/#comment-41 Karin H. Sun, 13 May 2007 14:09:47 +0000 http://jasonalba.com/2007/05/12/andy-sernovitz-word-of-mouth-guru/#comment-41 Another great insight in what went on at SOBCon. What I think Any meant with "People like me" is to treat your business/product/service as if you are the customer: do I want to buy this fro this company? How does this company treat me if I buy and does this company do when I have a complaint (or a simple question for that matter). Another great book on WOMM and the power of bloggers I still think is <a>"Citizen Marketers"</a> by Ben McConnell and Jackie Huba, also explains the 'selling to people like me' better than I can. Karin H. (Keep It Simple Sweetheart, specially in business) Another great insight in what went on at SOBCon.

What I think Any meant with “People like me” is to treat your business/product/service as if you are the customer: do I want to buy this fro this company? How does this company treat me if I buy and does this company do when I have a complaint (or a simple question for that matter).

Another great book on WOMM and the power of bloggers I still think is “Citizen Marketers” by Ben McConnell and Jackie Huba, also explains the ’selling to people like me’ better than I can.

Karin H. (Keep It Simple Sweetheart, specially in business)

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