I’m at the Hilton in Vegas for a 2-day conference. I get on the elevator and there’s a lady with her laptop open, she’s looking at the wireless internet strength. I ask her about it and she says it’s free.
Yeah, just pay 9.95 and you get PayPal wireless internet.
I have done that before, about 3 or 4 years ago, I was at a rat-hole hotel and I paid for 1 day of internet, 9.95. But I never called it PayPal wireless internet.
Is this a branding problem (people thinking PayPal is an ISP), or is it good (market penetration, familiarity, and they get a tran$action)? Â I don’t know, I’m not sure they really care (well, their marketing/branding team might care).
But it was good for a chuckle this morning. And this didn’t stay in Vegas!
May 10th, 2007 at 7:07 am
[...] else, you need to put your time in. The more time you allot to discovering, brainstorming and developing your brand, the higher the output you will [...]
May 11th, 2007 at 5:02 am
Jason, can’t wait to hear about the conference.
BTW, you can’t imagine the number of people I’ve talked to in my life that thought they had a “NEC” computer becuase that is the name on the monitor connected to the CPU (also a misnomer, but you know what I mean.)